Almighty Amazon

45' | Current/Social Affairs | HD
Every second Euro in online trading is spent on Amazon, and the trend is rising. But Amazon is not only a convenience tool. How does Amazon use our data to predict the purchasing behavior? In the eternal battle for the title ┬░most valuable Internet company┬░ Amazon has just passed Microsoft and Apple. The online retailer could also be in the lead when it comes to collecting data. Never before in the history of trade has a company collected so much data on the behaviour of buyers and traders.
In the US, the company is active in the health market, and policemen are already searching for criminals with the help of Amazon's facial recognition programme. The public space is monitored with Amazon's software, global corporations and secret services have their data stored on Amazon's servers.
The film takes a look into the near future and tries to understand the Amazon machine.


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